Why I dumped my signature pink look — DJ Cuppy
Why I dumped my signature pink look — DJ Cuppy
Nigerian disc jockey and billionaire heiress, Florence Otedola, popularly known as DJ Cuppy, has explained why she moved away from wearing pink, a colour that had become a major part of her identity for years.

Cuppy said she did not want to be defined or restricted by a particular colour, noting that personal growth had influenced her evolving fashion choices.
In a video clip from her GQ Poland interview shared on X on Friday, she responded to questions about what happened to her signature pink look, explaining that the colour still represented her personality but that she could express those qualities through other colours.
“I was known for the colour pink and it was my identity for so many years, and a lot of people are asking what happened to the pink.
“I want people to understand that actually growth is something that will always come, and I don’t think I should be boxed into a colour.
“Pink for me meant power, vibrancy, expression, unapologeticness, positionality, and that’s still me, but I’m able to express it through other colours as well,” she said.
The DJ also linked her changing style to her experience as a woman working in a male-dominated industry.
She recalled using pink when she started out in the entertainment industry about 17 years ago, saying it helped her express her femininity while establishing herself professionally.
“When I think about my style, I think about a woman in a male-dominated industry.
“Maybe also when I first started 17 years ago, a young girl that was using pink to represent her femininity and stay in the room,” she said.
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Florence Otedola popularly known as Dj Cuppy
Cuppy added that after years of navigating the industry, she no longer felt the need to rely on one colour to express her femininity.
“Now that I’ve been through a lot of doors and kicked down some windows, I feel like I can represent my femininity through any colour.
“So my style I would say is vibrant, grounded and ethnical,” she added.
