Meta offers TikTok, YouTube creators $3,000 monthly to post on Facebook
Meta offers TikTok, YouTube creators $3,000 monthly to post on Facebook
Meta, the parent company of Facebook and Instagram, has announced plans to launch a new programme aimed at helping content creators grow their audience and boost earnings.
In a blog post on Wednesday, the company said the initiative, named ‘Creator Fast Track’, is designed to make it easier for established creators to expand their presence on Facebook and monetise their content.
Meta said the programme would provide eligible creators with increased visibility and guaranteed earnings for a limited period as part of its broader investment in the creator economy.
“We’re launching Creator Fast Track, a new program designed to help creators accelerate their growth and success on Facebook with guaranteed pay and increased content reach,” Meta said.
According to the social media giant, creators enrolled in the programme will receive enhanced distribution for their eligible video content, particularly reels, to help grow their follower base more quickly.
Meta said participants would also receive guaranteed monthly payments for three months, depending on their existing audience size on other platforms.
The company said creators with at least 100,000 followers on platforms such as Instagram, TikTok, or YouTube could earn up to $1,000 monthly, while those with over one million followers may earn as much as $3,000 per month.
“The program also gives creators immediate access to Facebook Content Monetization, so they can earn even more and continue earning from their eligible content even after theCreator Fast Track program ends,” it added.
Meta also disclosed that Facebook paid content creators nearly $3 billion in 2025, representing a 35 per cent increase from the previous year and its highest annual payout to date.
The company said a significant share of the earnings came from short-form video content, with reels accounting for about 60 per cent of total payouts, while the remainder was generated from stories, photos, and text posts.
To improve transparency, Meta said it is introducing new performance metrics to help creators better understand their earnings and optimise their content.
These include “qualified views,” which determine monetisation eligibility, “earnings rate,” which estimates revenue per 1,000 views, and “non-qualified views,” which explain why some views do not generate income.
Meta said the monetisation programme is invite-only, but added that interested creators can indicate their interest through the professional dashboard on the Facebook mobile app.
