FG to Unveil National Campaign for Made-in-Nigeria Goods

FG to Unveil National Campaign for Made-in-Nigeria Goods
The Federal Government is gearing up to launch a nationwide campaign aimed at promoting Made-in-Nigeria goods and services under its newly approved Nigeria First Policy, a strategic initiative designed to revitalise local manufacturing and boost domestic patronage.
According to government sources, the campaign—expected to be unveiled in the coming weeks—will serve as a rallying call to Nigerians to prioritise homegrown products in both consumption and procurement. It is part of a broader effort by the Tinubu administration to stimulate industrial growth, create jobs, and reduce dependence on imported goods.
The Nigeria First policy, approved by the Federal Executive Council, mandates all Ministries, Departments, and Agencies (MDAs) to give preference to Nigerian-made products and services in their procurement processes. The move, according to officials, will strengthen local industries, enhance productivity, and keep wealth circulating within the country’s economy.
Speaking on the initiative, the Minister of Industry, Trade, and Investment noted that the campaign would not only highlight the quality and innovation of Nigerian products but also work to shift public perception that foreign goods are superior. “This is not just an economic policy—it’s a mindset revolution. We want Nigerians to see buying local as a patriotic act,” the minister said.
Under the policy, the government aims to:
Generate over ₦3 trillion in economic value through increased patronage of locally made goods.
Create an estimated 500,000 new jobs in the short term.
Reduce Nigeria’s import dependency by at least 30% over the next few years.
The nationwide campaign will feature strategic media engagements, product exhibitions, and partnerships with local manufacturers, MSMEs, and creative industry players to showcase Nigerian excellence.
Economic analysts have welcomed the move, noting that if effectively implemented, the Nigeria First campaign could transform the manufacturing landscape, promote export readiness, and reinforce national self-reliance. However, they also caution that challenges such as unstable power supply, poor infrastructure, and high production costs must be addressed to ensure local producers can meet both the quality and volume required for sustained growth.
As anticipation builds, many Nigerians are hopeful that this policy marks a genuine step towards economic independence and a renewed culture of confidence in what is proudly made in Nigeria.